Social Media

Social media is an important part of both a brand’s aesthetic, as well as its marketing plan. Social media strategies are as subject to trends and the like, just as much as other facets of design.

Trends in the design of social media

Integrated social advertising/Social videos

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Essentially, integrated social advertising is a method in which different social media/marketing channels are connected to each other. They post the same things, target the same audiences, and allow a brand to send out the same content on all platforms quickly and easily. It also allows you to track views, likes, etc. and collect data on your demographic and the efficiency of your social media marketing.

Additionally, social videos, such as auto-play Facebook videos, Instagram ads, and Snapchat videos allow brands/businesses as well as their followers to share their stories in simple, fun, straightforward ways. You can also take advantage of vloggers (video bloggers) to share a brand’s story/advertise their products and services.

Mobile will be a priority

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According to elegantthemes.com, 65% of social network activity is from mobile devices. This may be due to the rise of the popularity of smart phones, tablets, and the like. With the advent of this new technology, websites now have to be responsive, and many companies are also developing app equivalents.

Engagement strategies

Talk to your fans/customers

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Whenever you get a new follower, make sure to welcome them. It makes your brand seem approachable, and like you really car about your followers. In a similar vein, whenever you receive messages from fans on social media, make sure to respond to them. While it takes a lot of time, it will be worth it when you see your number of followers rise.

When fans follow you, follow them back. This is a common courtesy that will make them feel important. You can also ask your fans questions, ask them to like things you post, and allow your fans to express their wants and opinions on your social media platforms.

Host contests/sweepstakes

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Several surveys have been done, and it has been discovered that people love giveaways and freebies (who doesn’t like free stuff?). Contests are very effective for engagement, especially since it usually requires following social media pages and their updates.

Strategies for acquiring new followers

Be consistent and know what your audience wants

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When utilizing social media marketing and strategies, you need to be consistent. You can’t change up the strategies you use every two weeks, even if they don’t seem to be working. If you confuse potential followers about who you are or what you do, you will lose them.

Additionally, what you think your followers want and what they actually need may differ. Try to use content that has already been established as popular, and use it to attract more followers.

Make sure that your content is shareable/share other people’s content

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If your content isn’t interesting or easy to share, people won’t read it, and even worse, they won’t share it for others to see. On the other hand, by sharing content produced by others that is similar/beneficial to your brand’s ideas/goals, you draw in that user as well as any followers they have.

An example of successful social media marketing: Sephora

Sephora is a health, beauty, and cosmetics company. You can find their Facebook here and their twitter here.

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Sephora’s Facebook has a nice header and profile image, as well as large, eye-catching post graphics. While their header includes text, it is not hidden by the profile image.

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Their twitter is very similar. While the header words are trimmed a bit, the twitter is still very eye-catching and image heavy, showcasing the products they sell.

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